Liverpool Style is a premium jeans company designed to make their customers lives easier and to inspire them to heightened levels of empowerment, self-expression and confidence.
As art director, I shifted Liverpool's aesthetic to become a cleaner more inviting lifestyle brand. By diversifying their model roster, engaging with a larger social community of influencers and producing campaigns and video. Effectively, B2B and D2C sales went up along with product placement on Zappos, Amazon, and Nordstrom.